Unbranded onlyAmazon
For generic, unbranded products. With a brand name Amazon checks GS1 data: use GS1, a GTIN exemption or Brand Registry instead.
View For sellers on Amazon, eBay and your own webshop
Buy EAN codes for Amazon, eBay and your webshop
Unique EAN-13 codes in your inbox within minutes. Pay once, no subscription, and never sold twice.
- Delivered within minutes, weekends too
- Pay once, no yearly fees
- Code refused? New codes or your money back
Our customers use our codes on platforms such as
Buy EAN codes
All packs
One code per product variant (size, colour, contents). The more codes, the lower the price per code.
| Codes | Price (incl. VAT) | Per code | Saving | Order now |
|---|---|---|---|---|
| 1 EAN code | £ 1,95 | £ 1,95 | – | |
| 3 EAN codes | £ 2,95 | £ 0,98 | −49% | |
| 5 EAN codes | £ 3,95 | £ 0,79 | −59% | |
| 10 EAN codes | £ 4,95 | £ 0,49 | −74% | |
| 25 EAN codes | £ 8,95 | £ 0,36 | −81% | |
| 50 EAN codes | £ 13,95 | £ 0,28 | −85% | |
| 100 EAN codes | £ 15,95 | £ 0,16 | −91% | |
| 500 EAN codes | £ 32,95 | £ 0,066 | −96% | |
| 1,000 EAN codes | £ 39,95 | £ 0,040 | −97% | |
| 2,500 EAN codes | £ 67,95 | £ 0,027 | −98% | |
| 5,000 EAN codes | £ 73,95 | £ 0,015 | −99% | |
| 10,000 EAN codes | £ 109,95 | £ 0,011 | −99% | |
| 25,000 EAN codes | £ 179,95 | £ 0,007 | −99% | |
| 50,000 EAN codesLowest price per code | £ 229,95 | £ 0,005 | −99% |
By platform
Where can you use our codes?
An honest overview. Every platform has its own rules: read them before you list a product.
Unbranded only
SuitableeBay
Enter the EAN in the item specifics. eBay also accepts "Does not apply" if you have no code.
SuitableGoogle Shopping
Google wants a valid GTIN with a correct check digit. Products of your own brand may also be listed without one.
ViewSuitable
OnBuy, Kaufland and other marketplaces
Most marketplaces ask for a unique 13-digit EAN per product. Every variant gets its own code. Check each platform's brand rules.
Suitable
Your own webshop and till
Shopify, WooCommerce or your EPOS: the codes work for stock, scanning and your product feed.
Needs GS1
Supermarkets and retail chains
Large retailers ask for GS1 codes registered to your company. For that you need a GS1 membership.
Our codes are valid EAN-13 numbers and are never sold twice. They are not registered to you in the GS1 database.
How it works
- Choose your packOne code for every product variant, such as size or colour.
- Pay securelyBy card, PayPal, Apple Pay or Google Pay via Mollie.
- Receive your codesBy email within minutes, as a list and with barcode images. Always in your account too.
EANHub or a GS1 membership?
Both are valid, for different purposes. Choose what fits your products.
| EANHub | GS1 membership | |
|---|---|---|
| Cost | One-off, from a single code | Yearly fee for as long as you use the codes |
| Delivery | Within minutes | After sign-up and approval |
| Code registered to your company in the GS1 database | No | Yes |
| Unbranded products on marketplaces | Yes | Yes |
| Branded products on Amazon | No, choose GS1 or an exemption | Yes |
| Supermarkets and retail chains | No | Yes |
Not sure? Email us what you sell and where. We will tell you honestly whether our codes fit. support@gtincodes.com
Read our reviews
Frequently asked questions
How fast do I get my codes?
Right after your payment is confirmed – usually within a minute or two – by email. They are also always in your account.
Where can I use the codes?
For unbranded products on Google Shopping, eBay, Amazon (generic listings), in your webshop and with a barcode scanner in your shop. Selling under your own brand? Amazon then needs GS1 codes, a GTIN exemption or Brand Registry, and bol.com needs GS1. Supermarkets and retail chains always ask for GS1.
How is this different from GS1?
GS1 gives companies their own number range for a yearly membership fee. Our codes are valid EAN-13 numbers without membership or yearly costs. Some retailers require GS1 membership.
How many codes do I need?
One per product variant. A T-shirt in 3 sizes and 2 colours needs 6 codes.
Do I get an invoice?
Yes, every order comes with a VAT invoice in your account. Ordering for a business? Add your company name and VAT number at checkout.
What if a code doesn’t work?
Contact us. If a platform refuses a code, send us a screenshot of their message and we will send new codes or refund you (see our terms).
Buy EAN codes for your products: what you get and when they fit
If you want to buy EAN codes to list products on a marketplace or in a shopping feed, it helps to know exactly what you are getting. EANHub sells valid EAN-13 numbers, each with a correct check digit, delivered by e-mail within minutes. Every code is sold only once, you pay a one-off price, and there is no membership or annual fee. Below we explain what an EAN code is, how many you need, where you can use them and when a GS1 membership is the better choice.
What is an EAN code?
An EAN code (European Article Number, also known as GTIN-13) is a 13-digit number that identifies one specific product. The number and the barcode are two different things: the number is the identifier, and the barcode is simply a machine-readable picture of that number. Marketplaces and shopping feeds work with the number; scanners and tills read the barcode.
The last of the 13 digits is a check digit, calculated from the other twelve. Platforms use it to catch typing errors, so a number with a wrong check digit is rejected straight away. All codes you buy from us pass this check.
A common misunderstanding: the first digits (the prefix) do not show the country where a product was made. They show which GS1 office issued the prefix. A code starting with 87 or 50 says nothing about the origin of your goods.
How many EAN codes do you need?
Every variant that a customer can buy separately needs its own EAN. That includes size, colour, contents and multipacks. An example:
- A T-shirt in sizes S, M and L: 3 codes.
- The same T-shirt in two colours: 2 x 3 = 6 codes.
- A pack of three of one variant sold as a separate product: 1 extra code.
Count your current variants, add the products you plan to launch in the coming year, and choose a pack that covers both. Unused codes do not expire with us.
Where can you use our EAN codes?
Our codes are valid in format and unique, which is what many platforms check first. Whether a platform accepts a particular listing also depends on its own rules, for example around brands. In short:
- Amazon.co.uk checks product IDs against GS1 data. Bought codes are realistic mainly for unbranded "Generic" products; branded products usually need GS1 codes, a GTIN exemption or Brand Registry. Read more on our page about EAN codes for Amazon.
- Google Shopping (Merchant Center) wants a valid GTIN with a correct check digit. Our codes pass those format checks. See EAN codes for Google Shopping.
- eBay UK lets you add an EAN in the item specifics, and allows "Does not apply" when a product has no code.
- OnBuy advises sellers to use GS1 barcodes, so check its current seller guidance before you list.
- Large retail chains and supermarkets almost always require GS1 codes registered to your own company.
Rules change, so always check the current requirements of the platform you sell on. We cannot promise that any platform will accept a listing.
Buying EAN codes or a GS1 membership?
GS1 is the organisation that manages the barcode system. With a GS1 UK licence you get your own company prefix, and the codes are registered to your business in the GS1 database. Codes bought from us are not registered to you: tools such as Verified by GS1 show the original prefix holder, not the buyer.
| EANHub codes | GS1 UK licence | |
|---|---|---|
| Cost | One-off payment per pack | About £50 per year for 10 GTINs (turnover under £100k) |
| Registered to your company | No | Yes |
| Valid EAN-13 with check digit | Yes | Yes |
| Ongoing fees | None | Yes; codes stay usable only while you pay |
| Good fit for | Unbranded products, Google Shopping, eBay, own webshop and stock control | Branded products on Amazon, retail chains, supermarkets |
If you sell under your own brand on Amazon or supply to retailers, a GS1 licence is usually the right choice. For unbranded goods and feeds that only check format, our codes are a practical and affordable option.
How delivery works
- Choose a pack from 1 to 50,000 codes in the pack overview.
- Pay securely online.
- Within minutes you receive an e-mail with your codes as a list (CSV and TXT) and as barcode images, plus a VAT invoice.
If a platform refuses one of our codes as a duplicate or as invalid, send us the platform's message. Under our terms you then receive replacement codes or your money back.
Do you need to "apply" for an EAN code?
No. There is no government body that issues EAN codes, and you do not apply for them in the way you would for a licence or a trade mark. You have two routes: take out a GS1 membership and create codes from your own prefix, or buy existing, unused codes from a reseller such as EANHub. Which route suits you depends on where and how you sell, as explained above.